Amazon's Alexa is the everyday hero of household life in new ad campaign

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Amazon's Alexa is the everyday hero of household life in new ad campaign

Amazon's Alexa is the everyday hero of household life in new ad campaign

It may **t be immediately obvious why one should choose to put a computerized talking cylinder in charge of various household tasks.

Amazon is doing its best job of explaining with a new ****** of short of vignettes in which Alexa, the digital assistant programmed into its Echo device, solves a succession of everyday domestic conundrums.

SEE ALSO: Apple's Echo rival could make Siri the master of your home


The spots manage to convey a lot in these brief bursts of life, despite the only dialogue being a question or request posed to the gadget and a subsequent robotic reply.

In one, for instance, a proud mom asks Alexa whether it's supposed to rain as she watches her son chalk an impressive mural on the front driveway. Read more...

More about Alexa, Amazon Echo, Amazon, Business, and Advertising

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