The video platform an**unced Wednesday that it has tapped music industry legend Lyor Cohen — who helped build Def Jam label and ran Warner music Group — as its newest exec. The hire underscores YouTube's efforts to build a bridge with the industry its struggled to win over.*
In recent months, YouTube has ignited backlash from artists and record labels and artists over music streams payouts.*
**w it is hoping Cohen *— who YouTube Chief Business ******r Robert Kyncl described as "a lion of the music industry" — will be able to help alleviate the tension as the newly appointed "Global Head of Music." Read more...