Sometimes, you might experience something you never saw coming, like the queen of sweet treats – the Dairy Queen® brand – giving away savory, oven-hot snacks.*
That's just what happened when the Dairy Queen® brand and Mashable planned a surprise pop-up giveaway in Union Square last week to introduce the first-ever, oven hot DQ Bakes!® Snacks Menu.
Thousands of unsuspecting Dairy Queen fans were able to stop by the pop-up to indulge with two of these new savory snacks. Many who visited the event never thought that the brand — well-k**wn for frozen favorites like Dilly Bars and Blizzard Treats — would ever break into the hot Snacks world. ** Read more...