Apple's All-New Birmingham Store Opens September 24, Bullring Location to Close

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Apple's All-New Birmingham Store Opens September 24, Bullring Location to Close

Apple has an**unced its All-New Store in Birmingham, England, located at 128 New Street, Opens on Saturday, September 24 at 9:00 a.m. local time. Apple's nearby Bullring Shopping Centre Store will permanently close on Friday, just one week after customers lined up for the iPhone 7 and iPhone 7 Plus.

Apple Birmingham under re**vations via MacRumors reader Barry Rimmer
Apple has taken over a six-story building recently vacated by British bookstore Waterstones, and originally built in 1879 for Midland Bank.

Major planning documents for the inside of the 20,000-square-foot former banking hall were submitted to the Birmingham City Council last year, and re**vations have been in progress for the past several months. Apple's logo and the grand opening date were added to a construction barrier outside of the building last week.

Apple Store at nearby Bullring Shopping Centre
Apple Bullring opened in April 2005, and like many of its earlier locations, it is **w too small and narrow to accommodate for increased foot traffic. Apple is in the process of relocating several of its retail stores to larger spaces, based on the company's next-generation retail design language inspired by Jony Ive.

Related Roundup: Apple Stores
Tag: United Kingdom

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