Nielsen to finally overhaul its di**saur local TV ratings system next year

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Nielsen to finally overhaul its di**saur local TV ratings system next year

Nielsen to finally overhaul its di**saur local TV ratings system next year

Nielsen household diaries may soon be a thing of the past — or at least in about a year or so.

The ratings giant said Wednesday that it plans to phase out its antiquated paper measurement system — in which select households write down their television intake — throughout 140 local markets by the middle of next year.

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By early 2018, if all goes according to plan, it will have outfitted each of its more than 200 measurement regions with set-top boxes and other electronic measurement tools, finally eliminating the paper surveys for good.* Read more...

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