If you haven't been following Apple's an**uncements regarding iMessage, you might be wondering why a messaging app needs its own app store. In that case, you need to forget about the iMessage of old. The version of the app on iOS 10 comes with tons of new features, including predictive emoji, handwritten messages, full-screen effects and hidden, "invisible ink" messages. In a nutshell, Apple has positioned iMessage as a full-on Snapchat/WhatsApp competitor, making it far more customizable and fun than it was before.* Read more...