To kick off its effort, the airline is hosting a five-week-long scavenger hunt in Los Angeles via the app, where participants can win prizes including free flights, concert tickets and invites to the 2017 Grammys. The promotion is called Delta DreamHunt.*
"Snapchat has a vibrant community of users that are sharing memories, sharing their passions. It's right time, right place, right message. That's what has made the platform so powerful," Ranjan Goswami, vice president of sales for West Coast region at Delta, told Mashable. * Read more...