Network-wide ad blocking violates net neutrality, European regulators rule

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Network-wide ad blocking violates net neutrality, European regulators rule

Network-wide ad blocking violates net neutrality, European regulators rule

European regulators just put a major roadblock in the way of one of the most ambitious and aggressive ad blocking startups — as well as the telecom that had hoped to benefit from it.

The company, an Israeli tech firm called Shine, had planned to partner with the European wireless carrier Three to block all mobile ads from reaching its 30 million subscribers.

SEE ALSO: A 'nuclear ******' ad blocker is partnering with telecoms around the world


But a European Union agency said this week that such a plan would violate net neutrality, the principle that internet service providers should treat all web traffic equally. Read more...

More about Net Neutrality, Ad Blocking, Shine, Business, and Advertising

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