Esurance's new 'Don’t Catch and Drive' ad is targeted at 'Pokémon Go' players

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Esurance's new 'Don’t Catch and Drive' ad is targeted at 'Pokémon Go' players

Esurance's new 'Don’t Catch and Drive' ad is targeted at 'Pokémon Go' players




Catching Pokémon is **t worth risking a car accident.

Esurance decided to incorporate the popular mobile gaming craze Pokémon Go into its latest advertisement to remind people that playing the game while driving is dangerous.

To call attention to the accident risk, the ad — entitled "Don’t Catch and Drive" — features made-up "Pokémon" related to different motor vehicle accidents, such as Fenderbendix, Dingduck and Scratcherscrat.

You can check out the making of the creative ad here.

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