Small Girls, big bets: Meet the young women that claim PR's future is much more than

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Small Girls, big bets: Meet the young women that claim PR's future is much more than

Small Girls, big bets: Meet the young women that claim PR's future is much more than just press

At 124 years old, General Electric has multiple decades on the world's most valuable tech companies. But when it comes to sharing its story and keeping the brand at top of mind, GE taps one of the youngest marketing agencies — New York-based Small Girls PR.*

The age difference between the conglomerate and Small Girls (name inspired by the just over 5-feet heights of its two founders) is ** shocker to GE Chief Marketing ******r Linda Boff. It helps with GE's desire for ideas that are contemporary and relevant to younger audiences.

"Creating that humanity, creating that emotional pull, creating that connection is incredibly important to us. There are agencies that get it," Boff told Mashable. Read more...

More about Influencer Marketing, General Electric, Small Girls, Media, and Public Relations

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