Why did Facebook pick a losing fight with ad blockers?

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Why did Facebook pick a losing fight with ad blockers?

Why did Facebook pick a losing fight with ad blockers?

Within a week of Facebook's declaration of war on ad blockers, it was clear the social network couldn't win.

First, AdBlock Plus, the most popular desktop ad blocking service, spotted parts of Facebook’s code that allowed it to discern ads despite Facebook's attempt to hide such indicators.

SEE ALSO: Adblock Plus has already found a way to trick Facebook's ad blocking defenses


Ben Williams, the ad blocker's outspoken spokesman, expected the discovery to trigger a game of cat and mouse between Facebook and the open source software community.

The company, along with a handful of other ad blockers, did continue in a back-and-forth with Facebook's engineers for a time. Read more...

More about Ad Blocking, Adblock Plus, Facebook, Business, and Advertising

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