KARACHI: EFU Life, the leading Life insurance provider in Pakistan has launched a unique campaign ‘Meri Shaan, Mera Pakistan’. The company is committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives. On this Independence Day, EFU Life extends its support to neighbourhoods of Karachi through a beautification project aimed at reclaiming the walls of major public areas of the city and displaying patriotismthrough art. The campaign celebrates the spirit of patriotism, depicting the rich cultural heritage of Pakistan, the diversity of its people and ultimately the nation’s flag, that brings all its people together. Speaking at the occasion Mr. Taher G Sachak, MD and CEO EFU Life said ‘there is a lot that we as Pakistani’s need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. One of the ways is through street art and wall paintings in the public spaces of the city. The project is aimed at eradicating wall chalking and highlights **t only the heritage & culture of Pakistan, but also encourages citizens to take responsibility for the city.**
08-18-2016, 06:12 AM
EFU Life launched a campaign ?Meri Shaan, Mera Pakistan
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