Pinterest launches promoted clips to cash in on growing number of video posts

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Pinterest launches promoted clips to cash in on growing number of video posts

Pinterest launches promoted clips to cash in on growing number of video posts

Pinterest is launching a new type of ad to take advantage of the growing number of video posts it claims to host.

The bulletin board-themed social network an**unced Wednesday that it **w offers "promoted videos" — autoplay ads that appear amidst ordinary user posts — following in the footsteps of industry peers such as Facebook, Twitter and Instagram.

Pinterest claims the quantity of videos its users post has shot up 60 percent in the past year, though it declined to give a baseline number.*

The most popular fare includes workout classes, DIY projects and beauty tutorials, the company says.

"Our mission is to build the world catalogue of ideas, and some of the best ways to bring things to life is through video," said Mike Bidgoli, Pinterest's head of monetization. "A complex workout is easier understood through video than a ****** of photos and text." Read more...

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