Vevo nabs last major label as it looks to launch subscription service

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Vevo nabs last major label as it looks to launch subscription service

Vevo nabs last major label as it looks to launch subscription service

Vevo, the music-video streaming platform, just snagged licensing rights for Warner Music Group, filling the last big hole in its catalogue as it tries to reboot.*

Videos from Warner Music Group artists, who include Aretha Franklin, Charli XCX, Coldplay, Cher, Icona Pop and even the Hamilton cast, will **w stream on the Vevo mobile app and Vevo's website. Of course, most views of both Vevo music videos and Warner Music Group videos happen on YouTube.*

“Today marks an important milestone for*Vevo*as we forge a new relationship with Warner Music Group*based on a shared vision of putting artists first and creating a platform that does justice to the music," Vevo CEO Erik Huggers said in a statement. "We’re excited to*partner*with*Warner Music*and bring their artists’ content to*life through our new mobile and web*experiences and across a*range of*our programming.”* Read more...

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