While Nintendo pointed out that the original launch was planned for the "end of July," it did **t specify what time in September the device will be launched.*
This is probably why Nintendo recently made clear that the financial impact of Pokémon Go's stellar success will be limited: It doesn't make the game, it only partially owns the intellectual property rights for the Pokémon franchise, and the only real Pokémon Go-related product it's making will come significantly later than expected. Nintendo's stock price plummeted after Monday's an**uncement. And it's stayed at roughly the same value since then.* Read more...