Forget Nintendo, 'Pokémon Go' could be worth billions of dollars to Apple

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Forget Nintendo, 'Pokémon Go' could be worth billions of dollars to Apple

Forget Nintendo, 'Pokémon Go' could be worth billions of dollars to Apple

We already k**w that Pokémon Go has caught the attention of the business world, with the value of Nintendo more than doubling thanks to its interest in the game.*

It doesn't stop there.*

The app could be worth a Wailord-sized $3 billion in revenue to Apple, thanks to the cut of any money the company takes from companies that operate in its app store.

That is according to analyst Laura Martin at investment bank Needham & Co, who said in a **te on Wednesday that Apple has even more Pokémon upside than Nintendo, especially if the game spawns a ****** of successful copycats.

"We think AAPL’s near-term eco**mics are better than Nintendo’s, with lower risk because its upside is **t tied to a single mobile game property," she wrote. Read more...


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