Chipotle's touching short film is its first major ad campaign since health scare

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Chipotle's touching short film is its first major ad campaign since health scare

Chipotle's touching short film is its first major ad campaign since health scare

Capitalism, love, tacos — those are the major themes of Chipotle's first major commercial release*since containing a devastating ****** of outbreaks earlier this year.*

You'd never k**w it from watching the ad. The four-minute animated short only mentions the company's name once — in the opening title — and its only other tie to the chain comes in the appearance of some tacos and a heaping pile of guacamole near the end of the video.

SEE ALSO: Why the term 'fast food' is dying


The ad follows two young lemonade stand proprietors stuck in a fierce cross-street marketing battle (that's actually a strange form of flirting). The rivalry only heats up as the humble cardboard stands grow into big industrial plants and their owners into young adults.* Read more...


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