At the Apple store, Cook attended a seminar hosted by Didi Chuxing's President Jean Lui, also k**wn as Liu Qing, and attended by the founders and CEOs of some of China's top app providers, including Groupon-like Meituan, picture-editing app MeituPic, news content provider Toutiao.com, culinary app DayDayCook and game developer Tap4Fun.
Cook, who shared photos of his visit on Twitter and Weibo, understands the importance of Apple maintaining a positive image in China.
Greater China, including Taiwan and Hong Kong, is Apple's second largest market by revenue after the U.S. Last month, the iPhone maker reported that sales dropped 26 percent in the region in the second quarter, primarily due to declining iPhone sales as China's smartphone market becomes increasingly saturated.
Cook has made similar Visits to Beijing to meet with Chinese officials, carrier partners, and customers in both 2012 and 2014.