Comedian rips apart the objectification of women in Indian advertising

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Comedian rips apart the objectification of women in Indian advertising

Comedian rips apart the objectification of women in Indian advertising




Indian Comedian Vir Das takes on ***ist advertising tropes in a new deodorant ad.

SEE ALSO: Why Sheryl Sandberg praised an Indian detergent ad on women and housework


Das mimics several popular Indian celebrities in advertisements to demonstrate how they objectify women using props with double entendre. Think suggestive images of bare legs in a bathtub or an actress squeezing a juicy mango.*

Indian advertising remains plagued with ***ist storylines and visuals, despite widespread criticism of recent campaigns by companies like Nando's, Ola and Snapdeal for perpetuating stereotypes.

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