Apple allegedly has an aggressive plan to "terminate" Music Downloads from iTunes within two years, reports Digital Music News citing sources with "close and active business relationships" with Apple.
Apple is also rumored to be considering a three to four year timeline for the shutdown of iTunes downloads, but overall discussions with Apple executives are said to focus on "**t on if, but when" the company should retire Music downloads. Termination of Music Downloads could be staggered by country based on the popularity of streaming content in different regions.
Back to the story, the sources indicated that a range of shutdown timetables are being considered by Apple, though one executive **ted that "keeping [iTunes Music downloads] running forever isn't really on the table anymore." Also under discussion is a plan to "ride the [iTunes Music download offering] out for the next 3-4 years, maybe longer," when paid Music Downloads are likely to be an afterthought in a streaming-dominated industry. [...]
According to one source, an initial shutdown could take place in 'tier 1' countries like the United States, UK, and leading countries in Europe and Asia, with 'tier 2' and 'tier 3' countries experiencing a staggered shutdown in subsequent years.
The timeline is unclear because Apple's iTunes business continues to bring in hundreds of millions of dollars each year, but it is on the decline due to the rise of streaming Music services. According to Music industry Mark Mulligan, iTunes Music Downloads will be worth $600 million in 2019, down from $3.9 billion in 2012. Mulligan believes Apple's download business could be 10 times smaller than its streaming Music business by 2020.
05-12-2016, 10:17 AM
Apple Aiming to End iTunes Music Downloads in Two Years [Update: Apple Says '**t True
Apple allegedly has an aggressive plan to "terminate" Music Downloads from iTunes within two years, reports Digital Music News citing sources with "close and active business relationships" with Apple.
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