Star Wars provides a new hope for a listless movie industry — Biz Please

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Star Wars provides a new hope for a listless movie industry — Biz Please

Star Wars provides a new hope for a listless movie industry — Biz Please

This week we've concocted a special Star Wars-themed episode of Biz Please to celebrate May the 4th.

Why May the 4th? Well, the Internet adopted that date a few years ago, centered around the phrase "May the 4th be with you."

Turns out the phrase is a lot older than that, and Mashable's chief critic and resident Star Wars expert Chris Taylor (who literally wrote the book on the Star Wars franchise) joins us to explain its surprising origins.*

We'll also delve into the business side of the deal, including Disney's purchase of Lucasfilm, the franchise's insane merchandizing and just how many Star Wars ****** you can expect in the coming years. Read more...


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