Instagram is launching new video slideshow ads
Instagram is giving its advertisers more video options in an ongoing push to squeeze more money out of the platform.
The photo-sharing app just launched new video carousel ads — much like the ones parent company Facebook rolled out last fall.*The format will let advertisers show three to five videos or images at a time that users can toggle from side to side to view.
Airbnb, Taco Bell and Macy's are kicking off the beta version of the ads on Tuesday. Airbnb's takes you through a sequence of videos from various tourist attractions in Tokyo, and Taco Bell's are a spoof of Buzzfeed's popular Instagram-housed*recipe videos. Read more...