Rovio wants you to play 'Angry Birds' during 'Angry Birds' movie — sort of

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Rovio wants you to play 'Angry Birds' during 'Angry Birds' movie — sort of

Rovio wants you to play 'Angry Birds' during 'Angry Birds' movie — sort of

The Angry Birds are ready for their Hollywood moment — and all the trappings that come with it.

As part of the lead-up to the Angry Birds Movie, the birds are getting a brand new mobile game, Angry Birds Action! Through scannable codes, players are encouraged to unlock more of the game by getting some of its tie-in merch — or even scanning the movie itself.

SEE ALSO: Jason Sudeikis lets out his inner rage in ‘Angry Birds’ trailer


Before you start crying foul (or, fowl, in this case), k**w that moviegoers only need to unlock their phones during the closing credits to scan the compatible code — which is an invisible, digital watermark embedded in the movie. Doing so unlocks a new area of the game and an unaired clip of the movie.* Read more...


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