Amazon's VP of Digital Video: 'It's **t about what Netflix is doing'

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Amazon's VP of Digital Video: 'It's **t about what Netflix is doing'

Amazon's VP of Digital Video: 'It's **t about what Netflix is doing'

LAS VEGAS — *Sure, Amazon just launched a standalone monthly video service.*But don't compare the e-commerce giant to Netflix.

"It's **t about what Netflix is doing, it’s about what our customers have been wanting," Michael Paull, Vice President of Digital Video at Amazon, told attendees at the*National Association of Broadcasters (NAB) Show*during a Tuesday key**te.*

SEE ALSO: Amazon's $8.99 monthly video: Paying more for less than Prime


The goal in creating the standalone service was **t necessarily to compete with other streaming giants but rather to provide customer choice — and what people want is "great quality of streaming and reliable streaming," Paull said.* Read more...


More about Online Video, Nab Show, Michael Paull, Amazon Originals, and Amazon Prime

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