How an unconventional Pakistani YouTube singer acquired a cult following

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How an unconventional Pakistani YouTube singer acquired a cult following

How an unconventional Pakistani YouTube singer acquired a cult following

With his bizarre music videos, **nsensical lyrics and striking visuals, Pakistani singer Taher Shah has all the makings of a 21st-century YouTube star. So it wasn't suprising when his latest YouTube music video "Angel" generated considerable frezy, trending on social media in India and Pakistan soon after its release this weekend.

See also: Mumbai rapper's powerful autobiographical song is India's first music video shot on the iPhone


Shah rose to fame with his 2013 YouTube song "Eye to Eye", a romantic ballad sung by and starring him. Its absurdity caught the fancy of millions, and gave him a cult following and countless YouTube views. It was ripe for jokes and memes, including a memorably parody by Bollywood actor Ranveer Singh. Released three years later, the new video "Angel" follows a similar formula. Read more...

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