Back in 2015, Adidas an**unced it was working on an initiative to keep students active, but the company is finally showing off the core of its vision: a heart-rate monitoring fitness tracker called Zone.*
While you may remember the Presidential Fitness Challenge from grade school, Adidas wants to change the way fitness is measured. Rather than a one-size-fits all model, it's all about bringing self-management and personalization to P.E. class — i.e. instead of asking kids to run a 9-minute mile, the goal will be to keep their heart-rate in a zone that's best suited for their health abilities. Read more...