The cafe will be its biggest ever: a 20,000-square-foot (1,900-square-meter) store at 61 Ninth Ave., Starbucks said in a statement on Tuesday. The location, near Chelsea Market, won’t be ready until 2018.
Chief Executive ******r Howard Schultz has said he wants to bring the Roastery model to cities globally, a bet that a new format can bring fresh vigor to the company. It’s a combination of a roasting facility and cafe that tries to teach customers more about coffee brewing and bean origins. Starbucks has experimented with other store models: Last year, it started opening smaller-format, express locations in the U.S. Read more...