Hamburger Helper's rap album is setting the internet on fire

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Hamburger Helper's rap album is setting the internet on fire

Hamburger Helper's rap album is setting the internet on fire
[IMG]http://rack.2.mshcdn.com/media/ZgkyMDE2LzA0LzAxLzVhL3dhdG**dGhlc3RvLjdlMjg5LmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/dc638802/a67/watch-the-stove-mixtape-cover-3-HR.jpg[/IMG]
Back up, Kanye: Hamburger Helper has created a hip-hop mixtape called "Watch the Stove."

Hamburger Helper's anthropomorphic glove is leaving behind the hearty family dinners to cut loose in the club with a new hip-hop mixtape*called "Watch the Glove" released Beyonce-style in ho**r of April Fools' Day.

SEE ALSO: These brands are living April Fools' Day with zest to the bitter end


The brand's commitment to the joke is admirable: The five food-themed tracks and two music videos are so ridiculously elaborate — all while spitting lines like "I make some mac and cheese and the beef / I kill every track on the beat" — that it's hard **t to appreciate the stunt's self-assured absurdity. Read more...


More about April Fools Day, Hamburger Helper, Advertising, and Business

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