The scales — which contain the slogan "**thing tastes as good as skinny feels" — were spotted by Rachel May Shevlin, who posted a photo of the offending product and called on people to complain.
Her post gained more than 5,000 likes and 2,000 shares, prompting B&M Bargains to respond to mounting pressure.
"How lovely to see the phrase I said to my teenage/young adult self that also led to me calling myself a 'fat, disgusting waste of oxygen' often before self-harming just because I had dinner, sold in their shops ON FRICKIN scales so other impressionable young minds can suffer the same self hatred," wrote Shevlin on Facebook.* Read more...