Smart doorbell wants to be your crime-fighting sidekick
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Ring, the maker of video-equipped doorbells, seems to have investors intrigued—it raised $61.2 million in a third round of fundraising last week— but **w it's working on locking in consumers by showing off its crime-fighting skills.
To amp up word-of-mouth about its device's crime-fighting abilities, the Santa Monica-based startup partnered with the Los Angeles Police Department to offer every home in a neighborhood hard hit by burglaries a free doorbell to monitor their property while away as part of a six-month pilot program. One hundred Wilshire Park homeowners, one-fifth of property owners in the area, took Ring up on the offer Read more...