Here's how Twitter turns trolls into celebrities — and celebrities like Kanye, Trump

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Here's how Twitter turns trolls into celebrities — and celebrities like Kanye, Trump

Here's how Twitter turns trolls into celebrities — and celebrities like Kanye, Trump and Martin Shkreli into trolls

"BILL COSBY IN**CENT !!!!!!!!!!"

Those three words generated 45,000 retweets, 54,000 likes and nearly 5,000 Google News search results when they were tweeted last month by Kanye West.

In the weeks leading up the rapper's latest album release, tracking his latest bursts of provocative **n-sequiturs on Twitter had become almost something of a national past time.*

SEE ALSO: Do brands benefit from making a scene on social media?


Each new tirade was packaged into thousands of articles and distributed far and wide across the Internet for advertising dollars. Other celebrities chastised him or retaliated and the social media marketing arms of corporate brands piggy-backed on his words with product-plug jokes. Read more...


More about Kanye West, Twitter, Advertising, and Business

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