Coachella is widely regarded as one of the most prestigious and important music festivals each year. To be a headliner is a landmark moment in an artist's career and a make or break moment for many. Tickets sell out in a flash even with the Ticket prices rising to nearly $400 this year. **w they are looking into the future, one that appears to have more screens, and sent out VR (virtual reality) Cardboard Boxes to Ticket Holders in a greeting package that allows attendees to view the festival in virtual reality.