Five months ahead of the games, Under Armour is already celebrating 18-time gold medalist's last hurrah with a stirring new commercial that offers an inside look at the intense training regimen behind all of those world records.
The 90-second spot, which debuted at an event in Phelps' hometown of Baltimore this week, is part of the sportswear brand's ongoing "Rule Yourself" campaign, which puts a spotlight on all of the grueling hard work that comes before the nail biters and winning celebrations that most people ultimately see on TV. * Read more...