Dos Equis is blasting the Most Interesting Man in the World into space, never to retu

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Dos Equis is blasting the Most Interesting Man in the World into space, never to retu

Dos Equis is blasting the Most Interesting Man in the World into space, never to return

He doesn't always take trips to Mars, but when he does, he never returns.

Dos Equis is officially ending Jonathan Goldsmith's decade-long tenure as its beloved pitchman with a farewell commercial in which the debonair man of mystery blasts off on a one-way trip to the Red Planet.

SEE ALSO: The Most Interesting Man in the World can't get you out of a ticket


Goldsmith's exit won't spell the end for the Heineken-owned beer brand's long-running "Most Interesting Man in the World" campaign, the company says. But it remains tight-lipped about what the next iteration of its mascot will look like.




Instead of the end of one of the Most iconic characters in advertising, Heneiken USA's chief marketing ******r Nu** Teles wants people to think of the change as a franchise reboot — the same way James Bond, Batman and Superman get periodic makeovers to keep the concepts fresh.* Read more...


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