The real reason tech brands are lining up to sponsor Australia's LGBT Mardi Gras

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The real reason tech brands are lining up to sponsor Australia's LGBT Mardi Gras

The real reason tech brands are lining up to sponsor Australia's LGBT Mardi Gras

On Saturday, the streets of Sydney, Australia will shut down as marchers with colourful costumes and choreographed dances celebrate the annual Sydney Gay and Lesbian Mardi Gras parade — all alongside a number of corporate floats.

This year, four major U.S. tech companies with ******s in Sydney — Facebook, Google, Twitter and Airbnb — have signed up to be major partners of the event, among other brands.*

SEE ALSO: Top 11 digital advertising strategies you should use for mobile


There is a clear benefit to the Mardi Gras from such sponsorship — commercial partnerships delivered A$838,000 of investment*to the event in 2015 — but what is the gain for these four brands? All worthy causes deserve attention and amplification, but when corporations get involved, with their own specific set of incentives and priorities, it's fair to ask why. Read more...


More about Brands, Airbnb, Twitter, Facebook, and Google

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