Apple debuted a brand new Apple Music ad During the Emmys tonight. The ad features actresses Taraji P. Henson and Kerry Washington hanging out and enjoying Apple Music with singer Mary J. Blige. The ad has a focus on Apple Music's playlists.
The ad, which was directed by Selma director Ava Duvernay, features Washington, Blige and Henson hanging out at a home and remembering mixtapes before Blige interrupts them to tell them about Apple Music playlists, which she compares to mixtapes. Washington goes a step further and says that Apple's curated Playlists are like having a boyfriend creating you a mixtape. The rest of the ad features the three having fun listening to the curated Playlists before revealing the subscription cost of joining Apple Music.