Ikea Launches Candy Store; Martha Stewart Sells Company for 3 Million Plus, KFC Australia figures out Snapchat and some Starbucks rumors. In addition to vegan meatballs, Ikea is **w selling 45 varieties of Swedish candy. The furniture store has launched in-store Candy shops at an number of its U.S. locations. Called Lördagsgodis — named after the tradition where Swedish children visit the local Candy shops on Saturdays — the Candy stores will sell a mix of gummies, chocolates, licorice, and marshmallows. Lifestyle Diva Martha Stewart is officially selling her namesake empire. Martha Stewart Living Omnimedia is **w owned by Sequential Brands Group, which paid a cool 3 Million for the company. Stewart will remain onboard as the company's chief creative ******r, and will be a "significant shareholder" of the company. Did Starbucks buy California-based La Boulange bakery just for its recipes? The chain purchased the bakery three years ago for $100 million. However, last week, the coffee giant suddenly an**unced that it would shutter all 23 locations of the bakery. **elle Ifshin — president of consulting Company 4Q consulting — tells AdWeekthat companies buy other companies for their intellectual property "all the time." AdWeek adds, "Saddled with a reputation for below-par food for years, Starbucks needed a serious pastry fix, fast, and that's what La Boulange gave it." KFC is getting super hip these days: **t only did the chain give itself a makeover, it's **w forgoing press releases in favor of Snapchat. KFC Australia an**unced the release of its new taco via the social media platform this week. KFC Australia's chief marketing ******r Nikki Lawson cheesily **tes, "We want to be where the fans are — and right **w they're holding their thumb down on Snapchat stories from their friends, family and brands they love."
06-23-2015, 05:03 PM
Ikea Launches Candy Store; Martha Stewart Sells Company for $353 Million
Plus, KFC Australia figures out Snapchat and some Starbucks rumors. In addition to vegan meatballs, Ikea is **w selling 45 varieties of Swedish candy. The furniture store has launched in-store Candy shops at an number of its U.S. locations. Called Lördagsgodis — named after the tradition where Swedish children visit the local Candy shops on Saturdays — the Candy stores will sell a mix of gummies, chocolates, licorice, and marshmallows. Lifestyle Diva Martha Stewart is officially selling her namesake empire. Martha Stewart Living Omnimedia is **w owned by Sequential Brands Group, which paid a cool 3 Million for the company. Stewart will remain onboard as the company's chief creative ******r, and will be a "significant shareholder" of the company. Did Starbucks buy California-based La Boulange bakery just for its recipes? The chain purchased the bakery three years ago for $100 million. However, last week, the coffee giant suddenly an**unced that it would shutter all 23 locations of the bakery. **elle Ifshin — president of consulting Company 4Q consulting — tells AdWeekthat companies buy other companies for their intellectual property "all the time." AdWeek adds, "Saddled with a reputation for below-par food for years, Starbucks needed a serious pastry fix, fast, and that's what La Boulange gave it." KFC is getting super hip these days: **t only did the chain give itself a makeover, it's **w forgoing press releases in favor of Snapchat. KFC Australia an**unced the release of its new taco via the social media platform this week. KFC Australia's chief marketing ******r Nikki Lawson cheesily **tes, "We want to be where the fans are — and right **w they're holding their thumb down on Snapchat stories from their friends, family and brands they love."
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