A Country radio DJ recently made headlines when he declared that if broadcasters were to feature less female-fronted music in their rotations, listener numbers would increase. That statement struck Most decent human beings as stupid, and **w a Study from Creative Artists Agency?a company that specializes in branding?has given some solid proof that the statements were legitimately stupid. Turns out that three of the biggest six names among advertising's six biggest stars are Country performers: Carrie Underwood, Reba McEntire and Faith Hill.
06-11-2015, 11:02 PM
Branding Study Finds Country Women Like Carrie Underwood Resonate Most with Buyers
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