The story of newly relaunched streaming service TIDAL has been one of ups and mostly downs thus far in its fledgling nearly two-month old lifespan. The Jay Z-acquired company has faced a constant stream of criticism **t necessarily for the product, but for the marketing its message. Fans and industry observers have criticized it as elite, being represented at a **w infamous press conference with 16 of the most powerful and wealthy musicians in the world who proclaim they want artists to earn more for their product. Hov has been doing a lot of the public relations campaign on behalf of the company, running townhall-style meetings and even going on long Twitter rants. **w one of the more silent partners thus far, Jack White, has answered some of his fans questions in a Q&A on his label's website.