McDonald's has wilted under public pressure After it was revealed by **rth Carolina band Ex Cops that the fast food giant, valued at $90.3 billion in 2013, had asked the band to play for free at its SXSW Showcase in exchange for potential varying degrees of promotion. Due to the public relations nightmare for an event that is supposed to be a marketing tool to youngsters, who unfortunately for the company are more socially aware, McDonald's decided to pay all the musicians who will be performing at its SXSW showcase. The American fast-food firm released the following statement to Billboard on the matter.
03-12-2015, 03:20 AM
McDonald's Agrees to Pay SXSW Showcase Performers After Ex Cops's Facebook Post Blast
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