Apple today released a new version of its holiday ad "The Song" to coincide with the Chinese New Year holiday, using new actresses and showing a variety of Apple products throughout the video.
Like the original version, the Chinese Version of "The Song" centers around a girl who comes across a vintage record sung by her grandmother as she secretly learns the **tes and vocals to put together her own rendition alongside the original. The commercial ends with the girl and her grandmother listening side-by-side to the new record on an iPad.
The ad is currently being featured on Apple's Chinese website. The company has opened a number of new stores in the past couple of weeks in time for Chinese New Year, with new locations popping up in Chongqing and Hangzhou.
02-02-2015, 03:54 PM
Apple Releases New Version of 'The Song' Ad for Chinese New Year [Mac Blog]
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