Even newspapers ads aren't declining as fast as desktop ads

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Even newspapers ads aren't declining as fast as desktop ads

Even newspapers ads aren't declining as fast as desktop ads

The next two years will **t be kind to the **w rapidly declining desktop ad industry, according to a new report from a leading prog**sticator.*

Zenith, owned by French media buying firm Publicis Media, predicts that spending on smartphone ads will eclipse their desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.

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While **t much healthier in the long term, beleaguered newspapers and magazines are expected to fare better in the next two years, losing only $9.6 billion and $4.4 billion respectively compared to desktop's projected $10.7 billion loss.* Read more...

More about Business, Advertising, Zenith, Publicis, and Media

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