Olympians say thank you to their moms in touching new ad campaign

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Olympians say thank you to their moms in touching new ad campaign

Olympians say thank you to their moms in touching new ad campaign

Behind every Olympic athlete is the loving support of a dedicated parent.

That's the premise of the latest ad campaign from consumer goods giant Procter & Gamble, which celebrates the role mothers played in the careers of several of the Olympics stars it sponsors.

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Released just in time for Mother's Day, the campaign's leadoff commercial travels back in time with a handful of Olympic athletes (played by actors) as their mind wanders back to flashes of childhood adversity in the moments just before a big event. Read more...


More about Procter Gamble, 2016 Olympics, Advertising, and Business

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