Olympians say thank you to their moms in touching new ad campaign
 

Olympians say thank you to their moms in touching new ad campaign
http://rack.3.mshcdn.com/media/ZgkyM...266ca8a3e9.jpghttp://rack.1.mshcdn.com/assets/feed...50839a8e00.jpghttp://rack.1.mshcdn.com/assets/feed...32c6f24ba1.jpg
Behind every Olympic athlete is the loving support of a dedicated parent.

That's the premise of the latest ad campaign from consumer goods giant Procter & Gamble, which celebrates the role mothers played in the careers of several of the Olympics stars it sponsors.

SEE ALSO: Lyft's first-ever TV commercial turns a traffic jam into a whimsical circus of chaos


Released just in time for Mother's Day, the campaign's leadoff commercial travels back in time with a handful of Olympic athletes (played by actors) as their mind wanders back to flashes of childhood adversity in the moments just before a big event. Read more...


More about Procter Gamble, 2016 Olympics, Advertising, and Businesshttp://ad.doubleclick.net/ad/mash.to...ord=1461755629http://feeds.feedburner.com/~r/Mashable/~4/R7gre_6EMT8