Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once

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Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once

Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once




Nike released a new World Cup ad on Friday, and predictably e**ugh, it's freaking excellent

Let's take a deeper dive

See also: Proof That Brazil Is World Cup Soccer's True Home


Starring Cristia** Ronaldo, Neymar Jr., Wayne Rooney, Andres Iniesta and other soccer demigods, the four-minute "Winner Stays" spot (above) also features cameos from folks you wouldn't expect — the Incredible Hulk, for instance

The overall premise, meanwhile, is simple and effective: A bunch of kids play a pickup soccer game while imagining themselves as the game's biggest stars. Then — lo and behold! — through some glitch in the space-time continuum, they get to actually play (or at least think they're playing) as incarnations of those stars Read more...

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