Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once
 

Nike Ad Induces World Cup Fever Without Mentioning the Tourney Once
http://rack.1.mshcdn.com/media/ZgkyM...2/Ronaldo1.jpghttp://rack.3.mshcdn.com/assets/feed...013aed8d66.jpghttp://rack.1.mshcdn.com/assets/feed...3b7fd07c38.jpg



Nike released a new World Cup ad on Friday, and predictably e**ugh, it's freaking excellent

Let's take a deeper dive

See also: Proof That Brazil Is World Cup Soccer's True Home


Starring Cristia** Ronaldo, Neymar Jr., Wayne Rooney, Andres Iniesta and other soccer demigods, the four-minute "Winner Stays" spot (above) also features cameos from folks you wouldn't expect — the Incredible Hulk, for instance

The overall premise, meanwhile, is simple and effective: A bunch of kids play a pickup soccer game while imagining themselves as the game's biggest stars. Then — lo and behold! — through some glitch in the space-time continuum, they get to actually play (or at least think they're playing) as incarnations of those stars Read more...

More about Advertising, Soccer, Nike, World Cup, and Entertainmenthttp://ad.doubleclick.net/ad/mash.to...ord=1398460693http://feeds.feedburner.com/~r/Mashable/~4/LnPKVLzHtq8