A new Report finds that the company's Brand Perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound, according to one researcher
YouGov's BrandIndex polls 5,000 consumers daily online about their Perception of brands. A +100 Buzz Score means a consumer has a positive view of a Brand and -100 is negative. A score of zero means equal positive and negative feedback. The following chart shows GM's declining Buzz Score since the news of its two vehicle recalls hit in February: Read more...
04-23-2014, 09:40 PM
General Motors' Brand Perception Has Fallen Off a Cliff: Report
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