General Motors' Brand Perception Has Fallen Off a Cliff: Report
 

General Motors' Brand Perception Has Fallen Off a Cliff: Report
http://rack.3.mshcdn.com/media/ZgkyM...6/GM1.jpg1.jpghttp://rack.3.mshcdn.com/assets/feed...013aed8d66.jpghttp://rack.1.mshcdn.com/assets/feed...3b7fd07c38.jpg
Is the worst over for General Motors?

A new report finds that the company's brand perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound, according to one researcher

YouGov's BrandIndex polls 5,000 consumers daily online about their perception of brands. A +100 Buzz Score means a consumer has a positive view of a brand and -100 is negative. A score of zero means equal positive and negative feedback. The following chart shows GM's declining Buzz Score since the news of its two vehicle recalls hit in February: Read more...

More about Marketing, Gm, Business, and Recallshttp://feeds.feedburner.com/~r/Mashable/~4/2_gGL8aobOw