Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top **tes of fine Corinthian leather? It’s ** freak of nature. It’s Brand Drops.
It’s **t real – well, **t today, anyway –- but Publicis Seattle has dreamed up an experiential Marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”
The world’s first Branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons! Read more...
03-29-2014, 08:56 AM
Branded Rain: the Hottest Fake Thing in Marketing
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