Branded Rain: the Hottest Fake Thing in Marketing
 

Branded Rain: the Hottest Fake Thing in Marketing
http://rack.2.mshcdn.com/media/ZgkyM...a/Rain.jpg.jpghttp://rack.3.mshcdn.com/assets/feed...013aed8d66.jpghttp://rack.1.mshcdn.com/assets/feed...3b7fd07c38.jpg



Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top **tes of fine Corinthian leather? It’s ** freak of nature. It’s Brand Drops.

It’s **t real – well, **t today, anyway –- but Publicis Seattle has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”

The world’s first branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons! Read more...

More about Marketing and Businesshttp://feeds.feedburner.com/~r/Mashable/~4/IBsD8y7p1Jk